PROFILE

Experienced creative director and luxury product developer with a passion for merging beautiful
design with practical use. Possesses experienced knowledge in client relations, managing a budget
and direct to consumer relations. A quick and dedicated learner, fearless when undertaking complex
assignments and meeting tight deadlines, determined to deliver a superior performance.

 

EXPERIENCE

Liana Estates   
Napa, CA
Brand Relations | Creative Strategy
April 2016 - Present

Launched in October 2016, Liana Estates is a millennial focused wine brand and winery located
in the Carneros region of Napa Valley California.
 

  • Through extensive market research and analysis led design of all branding, including
    packaging, digital advertisements and print advertisements.

  • Managed two contracted graphic designers and the advertising budget.

 

  • Crafted the overall marketing message and trained all Tasting Room staff and sales representatives on it.

  • Drove initiatives such as social media influencer strategies, marketing campaigns and brand partnerships.

  • Provided market research and monitored brand positioning.

Peju Province Winery  
Rutherford, CA
Brand Relations | Creative Strategy
December 2014 - Present

Peju Province Winery is a 35-year-old, family owned and operated, luxury wine brand and winery
in Napa Valley California.

  • Conceived, directed, wrote and designed all marketing materials including wholesale
    collateral and yearly spring and holiday catalogs. Conducted sales analysis and market
    research for all marketing materials.

  • Managed two contracted graphic designers and an intern.

  • Refreshed and managed all packaging, including labels, boxes, foil, etc. Communicated with production to ensure all changes were realized.

  • Spearheaded, designed and managed the budget for all print advertising, tasting room
    promotions and influencer campaigns. Crafted the template for email marketing.

  • Elevated Peju Province Winery’s look and feel through design and photography, working
    within their brand standards.

Hunnicutt Winery
St. Helena, CA                                           Production Intern
August 2014 - November 2014

Luxury custom crush, winemaking facility with 14 winemakers making numerous labels of wine. 

  • Working with a variety of winemakers, and a variety of winemaking styles, I honed my client
    relations skills. 

  • Developed a breadth of hands on winemaking abilities including punchdowns, a variety of 
    pumpover styles, running the press and topping aging barrels.  Gained experience making 
    nutrient additions, inoculating tanks and barreling down.

  • On PM crew I strengthened my stamina by working from 5 pm to 5-7am, six days a week.

Milber, Makris, Plousadis & Seiden, LLP
White Plains, NY
Legal Intern                                         June 2013 – August 2013

Personal injury law firm with locations in the tristate area of New York, New Jersey and Connecticut.  

  • Conducted legal research on a wide range of personal injury cases. 

 

  • Through collaboration with the defense counsel, developed litigation strategy and composed 
    the memoranda of depositions.

  • Responsible for organization and control of documents for multiple litigation matters. .

Traverse City Film Festival 
Traverse City, MI           
Communications/ Public Relations  
July 2012 - August 2012

Annual week long film festival founded by Oscar-winning film director, Michael Moore with a focus on politically driven independent films and documentaries that do not receive mainstream distribution.  

 

  • Gained invaluable experience in media requests, credentialing, press releases and the creation of press packets.  It was my responsibility to effectively and professionally correspond between the press and the filmmakers, craft the interview schedule between the two, as well as organize the client database. 

 

  • Fine-tuned my writing ability through the writing of daily press releases.

  • Gained valuable skills in public relations through managing the film festivals social media; 
    creating and maintaining their Instagram account, and updating their Facebook page.

 

EDUCATION

University of Michigan 
School of Art and Design
Bachelor of Arts, 3.6
Political Science minor
2010- 2014

SKILLS

Adobe Photoshop | Adobe Illustrator | Adobe InDesign
Microsoft Power Point | Microsoft Word | Microsoft Excel

Final Cut Express